Geneva saw the world launch of the new Thesis.
In keeping with the brand identity of Lancia the stand stressed quality, luxury, materials and craftsmanship.
The Thesis was present on a large, angled, circular, rotating, wooden platform whilst the rest of the stand had a marble floor.
Only three cars were present on the stand.

	The doors of the Thesis were kept well closed and only a limited view of the interior was possible (below).

	A Lybra Station Wagon was on display,
	as was an Ypsilon.

The emphasis on craftsmanship included four displays on the stand, one of a modeller from the Lancia Design Center working on a clay model of the Thesis (right), one of a sculptor working on a marble statue (below right), a violin maker and a leather sofa upholsterer.

Wallpapers/Desktop Backgrounds of the Lancia Thesis also available to download.

For books on Lancia see our online bookstore

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