Founded in the early 1920's by Vittorino Viotti (who
remained the owner and designer until he passed away in 1956) they built
bodies for various different cars from Fiat, Lancia and Alfa Romeo. A good
relationship with Fiat led to them being given more work and they were
After the war they were pioneering in the development
and production of the 'woody' estate car (Giardinetta) their first models
being based on the Fiat 1100. These were highly successful, a fact which
can be seen in that they were copied by many other companies, including
Fiat themselves. They continued to build a variety of vehicles (coupés,
cabriolets, etc) until they closed in 1964. Among the many designers
who worked there special mention should be made of Revelli and Frua.
one of the first carrozzerie to mass-produce special versions. In the 1930's
they designed two cabriolets based on the then new 508 Balilla, a two-seater
and a four-seater. Fiat then gave them a contract to produce the former
and they went on to build some thousands, which were sold by Fiat. The
four seater was also built in small numbers (but not sold by Fiat) as were
a variety of other models.
Fiat 1300/1500 based cars
Apart from the 'Giardinetta' (advertisement
below right) at the Turin Motorshow of 1962 Viotti displayed a coupé
using the same Fiat 1300/1500 mechanicals (below left).
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